Danat Al Ain Resort successfully attended Jeddah Travel and Tourism Exhibition, having spurred further interest from the KSA market – one of the property’s key markets.
Throughout the duration of the event, director of sales and marketing, Danat Al Ain Resort, Khaled Khedr held meetings with existing clients and potential partners.
“JTTX is the major travel and tourism exhibition in the KSA and our participation is crucial to secure our share of the KSA market. Our strategy is also to maximise our share of this market. In this regard, we are keen to participate and offer very attractive packages and promotions to attract the attention of major corporate firms in Saudi, MICE organisers and holiday makers. Our participation in the yearly event will bring more exposure and awareness of Danat Hotels and Resorts’ accommodation, recreation and MICE facilities,” said Khedr.
As a vital source market of the UAE’s tourism industry, the GCC forms 70 per cent of the total guests at Danat Al Ain Resort. The property participates in Jeddah Travel and Tourism Exhibition to discover the very latest travel trends and promote itself to other potential markets.
Khedr further explained: “We realised that some competitive markets like Turkey, Malaysia and Singapore are promoting their destination with heavily participation, promotions and more facilities like charter flights and competitive hotel deals so these are some of the strategies that we look into when attending travel shows.”