Jumeirah Group’s wellness brand, Talise Fitness, has launched a dedicated website (TaliseFitness.com) in an effort to position the brand as a more competitive and visible player within the UAE’s health and fitness industry.
The freshly launched website will comprise of information relevant to current and potential members, including class timetables, upcoming events, profiles of personal trainers, club profiles, membership options, special offers and the chance to connect directly with the brand’s lifestyle consultants.
The new website will provide wellness information, and visitors will benefit from a steady stream of fitness, nutrition and wellness advice through blog posts and newsletters.
General manager, Talise Fitness, Cedric Betis enthused: “Digital has always been an important part of the Talise Fitness marketing and communications strategy. The website will help to establish the brand’s online presence which we can then expand into other digital channels.”
The Talise Fitness website can be accessed via mobile or tablet devices. A second phase of development will bring forth an online booking facility for new members and renewals.