YouGov BrandIndex’s global brand health ranking has announced Jumeirah Hotels and Resorts as the UAE’s healthiest hospitality brand for the second consecutive year.
BrandIndex measures the public’s perception of thousands of brands spanning numerous sectors and destinations. As the only daily online brand tracker in the Middle East region, it currently monitors hundreds of brands in the UAE, Saudi Arabia and Egypt.
The 600 brands in the YouGov BrandIndex were ranked using the Buzz score, which asks consumers the following question: ‘If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?’. The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2018.
Operating both nationally and internationally, BrandIndex assists companies with tracking their brand’s health in one country, across multiple countries or on a global scale. Thousands of consumers are interviewed online each day, resulting in more than 2.5 million interviews each year.