JW Marriott, part of Marriott International, has shed light on its ‘Family by JW’ programme, a new global initiative that highlights the importance of families spending quality time together.
The brand will engage in partnerships and non-profit collaborations with the aim of offering a variety of enriching experiences to family travellers, from customised activities and hands-on cooking experiences with JW Marriott chefs, to opportunities to explore and think about architecture with educational activities.
With a luxury portfolio of nearly 83 properties around the world, each JW Marriott hotel and resort delivers enriching experiences authentic to the property that are designed for the whole family, whether they are exploring a bustling city or seeking relaxation at one of the brand’s tranquil resorts.
“Family by JW will bring an exciting dynamic to all JW Marriott properties across the world through the key principals of balance, togetherness and human enrichment,” global brand leader, JW Marriott, Mitzi Gaskins declared.
“Our new programme has been created specifically to cater to today’s family travellers who are seeking more collaborative experiences than ever before. By engaging children and parents through meaningful activities that are interesting for all parties involved, Family by JW will allow each family to create and cherish the most memorable experiences at whichever JW Marriott property they check into.”
Intended for children ages five to 12, Family by JW entails carefully selected creative adventures designed to leave all families feeling inspired and connected throughout their journey at any JW Marriott property. Each activity has been created to promote quality time that is both engaging and enriching, in order to benefit travellers of all ages well after their stay.