Travellers descending on Dhofar, Oman’s southernmost governorate, this year for the three-month Khareef season are in for a number of delightful surprises.
Diverse events have been organised by Oman’s Ministry of Tourism to make sure that all visitors enjoy the season to the fullest, which officially began on June 21, 2019 and will run until September 21, 2019.
This year, Oman’s first hot air balloon festival is taking place in conjunction with Khareef season. Visitors can ride in one of the more than 15 hot air balloons and bask in the spectacular views of the Salalah sky. Additionally, a first-of-its-kind carnival is being held until August 25, 2019, which is made possible due to the fruitful collaboration between relevant private sector institutions and government agencies led by the Ministry of Tourism.
The Salalah Tourism Festival will remain one of highlights of the Khareef season, with the event set to feature several recreational, cultural, artistic, sporting, and commercial activities.
Salalah, Dhofar, is a popular yearly destination for tourists during the Khareef season, with the area boasting pleasant and cool weather, a myriad of activities, white beaches, blowholes, water springs, sinkholes, caves, and much more. Famous for its impressive mountains and green plains, the picturesque Salalah is a recreation and relaxation place for many tourists who are trying to escape the scorching heat of the summer season. During the 2018 Khareef season celebration, the governorate welcomed 826,376 visitors – a 28.1 per cent jump on 2017’s 644,931.
Within this perspective, the Ministry has been closely coordinating with concerned government and private entities to make sure that all visitors and tourists will have a truly memorable and safe experience during the Khareef season.
The Ministry has launched massive campaigns to promote awareness of one of the most amazing seasons in the Arab Gulf nation’s Dhofar Governorate while summer stretches across the region. Part of the campaigns is the ongoing distribution of city guide materials highlighting hotels, top attractions, and things to do in Oman. The Ministry has entered into partnerships with tour and travel operators such as Holiday Factory, Wego, and Almosafer, under which tourists can avail of special deals and packages, including discounted tickets and accommodations, when they book via the three websites their hotels in and flights bound for Salalah during the duration of the Khareef season.
Furthermore, the Ministry has embarked on active social media initiatives to reach as many travellers as possible, increase engagement, and boost destination awareness. Its official social media platforms display special holiday packages, special offers, and flash sales offered in both Muscat and Salalah on top of the occasional live footage of the Sultanate’s most famous tourist attractions taken by Ministry officials.