KSA’s Almosafer introducing new travel booking technology nationwide


Leading omni-channel travel brand in Saudi Arabia, Almosafer, has successfully deployed a fully-integrated travel booking retail technology at its new interactive stores in key cities across the Kingdom.

The development reinforces its commitment to better serve Saudi travellers through delivering a highly personalised customer journey even before they step into the branch.

Featuring an interactive in-store queuing management system, travel inspiration through dedicated city guides, digital video walls and screens showcasing the latest travel packages and a centralised database for customers and their booking history, the retail branches are perfectly modelled to optimise operations and seamlessly integrate different stages of each customer episode.


With the help of industry-experts such as Accenture, Salesforce and Appspace, the newly rolled out branch experience aims to change how travel is booked in the Kingdom. The new technology will ease the waiting time of the customers at the branches, as well as engage them by showcasing relevant travel inspiration.

“Customers’ expectations of real-time, friction-less and personalised service are on the rise. Almosafer is accelerating the pace of innovation in the tourism sector by incorporating sophisticated retail technology to customers’ travel booking journey,” explained executive vice president, Almosafer, Muzzammil Ahussain. “We have partnered with the region’s leading industry players such as Accenture, Salesforce and Appspace to unify various aspects of user experience and to reinforce the ability of our retail channels. Our aim is to inspire and excite our customers in branch with rich interactive content, while letting our expert travel advisors take the effort out of planning the perfect trip.”

Additionally, Almosafer has built its own one-stop agent platform, Unify, an integration solution to seamlessly book multiple products on one platform. This technology, which is fully integrated with Salesforce, a leading CRM tool, enables travel advisors to access an extensive range of hotel and airline options (450 airlines, over one million hotels, etc.), as well as consolidate customer interactions across the customer lifecycle. Travel advisors can now make various travel arrangements, such as flights, hotel, transportation, international driver’s license and visa, for the same customer at the same time.

Almosafer retail branches are welcoming customers in Riyadh, Makkah, Taif and Jeddah, with more to open in Dammam, Kharj, Khobar, Jubail, Al Ahsa, Khafji, Madinah, Khamis Mushait, Abha, Bahah, Bishah, Jizan, Najaran, Tabuk, Aljouf, Unaizah, Buridah, ArRass, Hail, Yanbu and Rabig.