KSA’s Almosafer rolls out new domestic tourism activities across platforms


Leading Saudi omni-channel travel brand, Almosafer, has introduced a host of new domestic tourism activities that can be booked through the brand’s omnichannel platforms.

Almosafer’s activities marketplace has been designed to enhance the domestic tourism offering in the Kingdom and provide a diverse range of local destinations that Saudis can discover in their home country, with a focus on cultural and adventure experiences.

The activities will feature a variety of bookable tours and attractions from across the Kingdom, carefully selected and curated by Almosafer’s expert travel advisors for a customised and unique experience.

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The launch is in line with Saudi Arabia’s expansion of tourism-related infrastructure, and its focus on establishing the country as a leading destination for tourism and entertainment both domestically and regionally. The newly introduced bookable activities are among the first in the country to offer tailored domestic tours, giving residents the chance to rediscover their cities and experience the country’s growing cultural and adventure scene from a new perspective.

“Due to our expertise and understanding of the Saudi market, we were able to curate a marketplace of domestic activities which can be booked across our omnichannel platforms including call centres, WhatsApp and in-store travel advisors, as well as via the app and website,” explained vice president, Almosafer, Fahad Alobailan. “Our objective is to give Saudi nationals the opportunity to rediscover their country and enjoy the abundance of its tourism offering, especially on the cultural and adventure sides.”

As part of its ongoing strategy to support and grow the domestic tourism sector, Almosafer prioritises partnering with Small and Medium Enterprises from the tourism sector to offer them a broader reach and accessibility to the local market through the brand’s network. In addition to featuring activities by key local tour operators, Almosafer is also curating its own activities and utilising its extensive knowledge of the local market to bring Saudis closer to their country and provide them with outstanding travel advisory and consultation on safety and precautionary measures.