Lausanne Tourisme will showcase the city’s most opulent hotels, theme parks, museums, historical sites, lake experiences and an abundance of nature at the 2018 Arabian Travel Market (ATM).
Confirming Lausanne Tourisme’s participation was its director, Steeve Pasche, who said: “ATM marks a successful journey and vision and gives its participants the right exposure, as it is the largest of its kind in the region. The delegation is excited to share the infrastructure developments and new touristic opportunities witnessed by Lausanne with members of the global travel and tourism industry.”
Lausanne Tourisme’s team will focus on capturing a greater share of the fruitful GCC market, following recent data that indicated an 11 per cent increase in the number of tourists from the region in 2017.
“More and more citizens from the UAE, Saudi Arabia and Oman are visiting Lausanne because of its family-friendly environment, leisure attractions and academic opportunities,” Pasche remarked. “Our presence at ATM will help us connect and meet the right partners, who will promote our city and facilities to travellers in the GCC market who seek family-friendly properties in beautiful locations that offer world-class hospitality.”
Taking centre stage at Lausanne Tourisme’s pavilion will be the Aquatis Aquarium-Vivarium, a unique concept which stages live animals in a totally immersive and interactive scenography, designed using innovative digital technologies. Aquatis is positioned as Europe’s largest freshwater aquarium-vivarium.
Pasche added: “More than an aquarium, Aquatis is a 3,500m2 platform which enables the discovery of more than 10,000 species of fish, and some of the most fascinating freshwater environments on our planet. It is both a recreational and environmental education centre for inquisitive minds across all ages.”