Lebanon’s El Ajouz Travel renews partnership with Sabre

El Ajouz Travel

Aiming to provide a more personalised travel experience to its clientele, El Ajouz Travel, a Lebanon-based travel agency, recently renewed its 10-year partnership with Sabre Travel Network Middle East (STNME).

El Ajouz Travel has utilised STNME’s technology to shop, book and manage travel for its customers, and to differentiate its travel offering in today’s competitive market. Following the renewed contract, the agency will make use of Sabre’s new merchandising and content solutions to create more personalised packages.

CEO, STNME, Daniel Naoumovitch commented: “Travel companies that want to stay competitive need to look for ways to differentiate their offerings to increase customer loyalty and generate more revenue. “We’ve worked with El Ajouz Travel for more than 10 years and understand their strategy and vision – they make technology investments and business decisions geared at customer loyalty, and we will proudly keep providing the latest technologies and content to achieve their business goals.”

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Under the renewed agreement, El Ajouz Travel will continue to have access to Sabre’s marketplace of more than 420 airlines, 750,000 hotel properties and hundreds of tour operators, rail, car and cruise providers. The agency accesses the marketplace through Sabre Red Workspace platform, which provides seamless access to low-fare content and travel management capabilities.

Chairman, El Ajouz Travel, Hasan El Ajouz enthused on the news: “Sabre’s industry-leading shopping and merchandising technology, coupled with their team of experts have played a major role in helping achieve our business goals over the past decade.

“They are a trusted provider, with a passion for innovation and finding creative solutions to our challenges. We look forward to another decade of support from them, and seeing the new version of Sabre Red Workspace that was recently announced,” El Ajouz added.

Sabre Red Workspace, set to roll out in the Middle East in 2017, is expected to streamline the way retailers and suppliers work together to deliver personalised travel experiences. Harnessing data analytics, personalisation and mobile trends, the new Workspace will provide new data insights, intelligent decision support tools and new merchandising capabilities, as well as a more intuitive graphical design.