Luxurious Steigenberger Pure Lifestyle to launch in Hurghada this November

Steigenberger Pure Lifestyle

Steigenberger Hotels and Resorts is bolstering its presence in Egypt with Steigenberger Pure Lifestyle in Hurghada, which will be opening its doors for business in November 2018.

The high-end property will be run by ALDAU Development via a franchise agreement and will form part of the Mega Steigenberger ALDAU Resort. The resort’s Steigenberger ALDAU Beach and Steigenberger Aqua Magic are already well-known for their incomparable hospitality offering and stellar services.

Further elevating ALDAU Resort’s hospitality excellence, Steigenberger Pure Lifestyle will present guests with a totally new dimension of luxury, with a suite-only offering. Home to 110 beautifully appointed suites, visitors will be guaranteed plenty of space and comfort.

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As for facilities, the new property will house exquisite restaurants and will offer access to a private sandy beach with its own modern Beach Club. Guests will also be able to make use of all pool facilities at Steigenberger ALDAU Beach and Steigenberger Aqua Magic.

CEO, Deutsche Hospitality, Thomas Willms said: “Growth on international soil is highly important to Deutsche Hospitality. This new build will deepen our partnership with ALDAU Development and we are confident that the Steigenberger Pure Lifestyle Resort will turn out to be another complete success.”

Meanwhile, CEO, ALDAU Development, Lars Geweyer noted: “After 19 years of excellent cooperation with Deutsche Hospitality, the time is now ripe to enhance the Steigenberger ALDAU Resort by launching an impressive premium product. We will, of course, do everything in our power to retain our status as the leading quality provider in the western part of the Red Sea.”