Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is continuing the reopening of its leisure, entertainment and cinema experiences in the UAE.
VOX Cinemas at Al Hamra Mall in Ras Al Khaimah reopened yesterday (June 23), following a directive from the Ras Al Khaimah Department of Economic Development, while VOX Cinemas and Magic Planet at City Centre Sharjah opens its doors today (June 24), following the recent directive from the Sharjah Economic Development Department (SEDD). The announcement comes after the reopening of Majid Al Futtaim’s leisure, entertainment and cinema experiences in Saudi Arabia earlier this week.
VOX Cinemas and Magic Planet have undertaken extensive precautionary measures and put in place an all-encompassing sanitisation and physical distancing plan. Majid Al Futtaim also conducted extensive research to identify the top safety measures that would make guests feel comfortable about returning to its venues and used the findings to proactively reimagine the guest experience, which translated into a comprehensive site and training plan to ensure that all leisure, entertainment and cinema experiences were completely prepared for the reopening.
CEO, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, Cameron Mitchell stated: “I am delighted to announce the reopening of more of our leisure, entertainment and cinema experiences in Ras Al Khaimah and Sharjah. Our team has been relentlessly planning and preparing to welcome back guests and we have introduced innovative new health and safety measures which have been successfully implemented across our entertainment experiences in Dubai.”
He further noted: “Since we reopened last month, 93 per cent of guests in Dubai have said they are satisfied or extremely satisfied with our enhanced measures and we will continue to ensure a best in class experience for our guests in Ras Al Khaimah and Sharjah, with health, safety and customer satisfaction at the forefront.”
Safe distancing ambassadors have been introduced and instructional signage has been installed to guide guests on best physical distancing practices. Both Magic Planet and VOX Cinemas will be operating at reduced occupancy. In cinema auditoriums, seats in front of, behind and next to a guest’s selection will be left vacant while at Magic Planet alternate seats will be kept free on rides and machines will be spaced apart to ensure that physical distancing can be maintained.