Majid Al Futtaim and Starwood sign for Aloft Dubai City Centre Deira

Majid Al Futtaim

Majid Al Futtaim and Starwood Hotels & Resorts Worldwide have joined forces for a brand new Aloft property, to be directly connected to City Centre Deira in Dubai.

Set for a 2018 opening, Aloft Dubai City Centre Deira will be home to 304 spacious guest rooms, including 29 suites and a cinematic-themed floor of rooms and suites; an outdoor rooftop VOX Cinema; the brand’s signature W XYZ Bar; a speciality dining restaurant; Re:Fuel by Aloft, the ‘grab and go’ eatery open 24 hours; and Re:Mix Lounge, serving light bites.

Guests will also have access to Re:Charge, the fully equipped fitness centre; a spa with Bliss Spa products; and a refreshing outdoor Splash pool; as well as 200m2 of space featuring four meeting rooms equipped with the latest audio-visual technology.

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Designed with the tech-savvy traveller in mind, the hotel includes SPG Keyless, Starwood’s industry-first keyless entry system, which allows guests to use their smartphone or Apple watch as a room key, as well as fast and free WiFi throughout the property.

CEO, hotels, Majid Al Futtaim – Properties, Simon Barlow declared: “We look forward to welcoming Aloft Dubai City Centre Deira to our world-class hotel portfolio. The hotel will offer guests an exceptional experience not only because it will combine Majid Al Futtaim’s development expertise with the operational excellence of Starwood Hotels & Resorts, but because it will be directly linked to the iconic City Centre Deira and feature an outdoor VOX Cinema. It is this integration, which sits at the heart of our business model, that sets our hotels apart from the competition and ensures we always fulfil our vision of creating great moments for everyone, every day.”

Aloft Dubai City Centre Deira boosts the number of hotels operated by Majid Al Futtaim in the UAE to 11. The new hotel additionally bolsters Starwood’s position across the country where the company currently operates 26 hotels with 17 more properties in its pipeline.

Senior vice president, acquisitions & developments – Africa and Middle East, Starwood Hotels & Resorts Worldwide, Neil George remarked: “The UAE is our strongest growth market in the Middle East with Dubai being an integral part of our expansion strategy in the region. Aloft hotels continue to spearhead Starwood’s growth in the mid-market segment and is expected to quadruple its portfolio in the Middle East by 2020.”