Maldives Marketing & Public Relations Corporation launches Middle East campaign

Maldives Marketing & Public Relations Corporation

On a mission to capitalise on the potential of the Middle East market, Maldives Marketing & Public Relations Corporation (MMPRC) has begun its large-scale promotional campaign in the region.

With the aim of promoting Maldives as an attractive destination, Etihad Airways will be leading the campaign in the UAE, while Almosafer will be focusing on enticing the Saudi market.

MMPRC’s campaign, in partnership with Etihad Airways, will run for 20 days and entails digital, social, radio and editorial promotions. The campaign will work to target potential clients from Abu Dhabi, Ajman, Dubai, Fujairah, Ras al Khaimah, Sharjah and Umm Al Quwain.

AIME Feb 2020

Maldives represents one of Etihad Airways’ most popular routes. In the first six months of 2019, the destination witnessed an impressive increase of 31.6 per cent in visitors from the UAE market, compared to the corresponding period in 2018.

Meanwhile, the Almosafer campaign kick started on October 15, 2019, and will run for two months, concluding on December 15, 2019. It entails discounted hotel bookings to be promoted across social media platforms, Google marketing, social competitions, as well as Almosafer’s web, app and retail touchpoints.

Managing director, MMPRC, Thoyyib Mohamed commented on the significance of the Middle East market: “In the first six months of 2019 we witnessed a remarkable increase in visitor arrivals from the Middle East – a 19.7 per cent growth compared to last year. We are expecting to see a larger growth in visitors from this market following the marketing campaigns.”