Moninder Brar has been appointed as the mall manager of Oman’s upcoming shopping, entertainment and lifestyle destination, Al Araimi Boulevard (ABLVD).
Brar previously served as the marketing executive of Westfield London, where she played a major role in the shopping centre’s 2014 successful ‘edit me’ campaign.
In her new position, she will bring creativity and innovative approaches to ABLVD. With over a decade of experience in the branding and marketing department of the retail and fashion industry, Brar’s expertise in multiple business growth and cross-selling techniques will be instrumental to the growth and development of ABLVD.
Brar began her career in 2005 as a front office manager of Arora hotels in Heathrow, and in 2009 she climbed the ranks by moving to YB International as a business development manager. She joined Westfield London in 2013.