Abu Dhabi-based Line Investments & Property has launched its ‘Mall Millionaire’ activation – a mega shopping fiesta with incredible deals across eight malls in Abu Dhabi and Al Ain, running until August 3, 2019.
The activation forms part of the summer offers in collaboration with the Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) for Retail Abu Dhabi (RAD). The highlight of the ‘Mall Millionaire’ competition will offer shoppers $408,368 (AED 1.5 million) worth of prizes, with weekly draws of $13,613 and a mega prize of $272,245 (AED 1 million) at the end of the summer sales with other instant prizes.
Director, Line Investments and Property, Wajeb Al Khoury spoke on the event: “Our retailers are looking forward to participating in the popular summer RAD promotions that provide incredible offers, rewards and discounts for UAE residents and visitors alike. Summer is when most people spend indoors and our malls ensure there are enough events, shows and activities to indulge in for visitors of all age groups.”
The malls under the Line Investments & Property portfolio will further enhance the 47-day long summer sales with exceptional shopping experiences, combining action packed entertainment shows, back to school offers, mall events and attractive prizes.
The participating malls in the 47-day festival include the Al Wahda Mall, Mushrif Mall, Khalidiya Mall, Al Raha Mall, Mazyad Mall and Souk Madinat Al Zayed in Abu Dhabi plus the Barari Outlet Mall and Al Foah Mall in Al Ain.
To become a ‘Mall Millionaire’, shoppers who spend $55 in the mall can present their receipts to the customer service and their entries will be sent to them digitally via email and SMS.