Mall of the Emirates is hosting authentic Chinese New Year celebrations until February 1, complete with rewards, honoured Chinese traditions and magnificent entertainment.
In the spirit of good fortune, the mall is offering several generous opportunities to win prizes. Celebrating the lucky numbers this Chinese New Year, $3,267 in winnings are up for grabs each day for guests that spend $273 at any outlet. In line with the hóngbāo gift-giving tradition, when shoppers spend $136 in an outlet, they will instantly receive a red packet with a surprise item from participating retailers.
Roaming entertainment adds to the cultural excitement, with colourful dancing dragons performing against a musical backdrop each day. As audiences gather to witness its artful curves and twists, the dragon will surprise a select few by presenting its own hóngbāo rewards in red packets.
For added convenience, the mall has prepared a simple digital guide on how to honour the authentic traditions, which can be accessed on its official website. The guide includes a list of top F&B picks for each occasion, the brands that are offering exclusive clothing collections in honour of Chinese New Year, the entertainment schedule, prize draw details, and other helpful information.
“Chinese New Year is such a vibrant festival, and we are thrilled to celebrate this year alongside our community,” director, Mall of the Emirates, Hussain Moosa remarked. “Mall of the Emirates has always been involved in cultural engagement, and on this occasion, our Chinese visitors can not only feel a little bit more at home within the mall, but also make the celebration unique to their experience in Dubai.”