Keen on broadening its reach, Malta Tourism Authority has appointed AVIAREPS as its market representative for the Cyprus and the GCC markets.
AVIAREPS has been tasked with promoting Malta’s historical centres, islands, culinary offering, local craftsmanship, festivals and tourist attractions, in order to boost visitation from the designated markets it has been assigned.
AVIAREPS will use a mix of public relations, marketing and digital marketing services to heighten the profile of Malta as a year-round leisure and business destination, ideal for meetings, incentive travel, conferences and exhibitions; couples, honeymooners, families and groups; as well as solo travellers.
Deputy CEO and chief marketing officer, Malta Tourism Authority, Carlo Micallef commented: “Blessed with a mild climate and set in crystal waters, Malta and its sister islands of Gozo and Comino offer visitors a memorable experience, where moments of complete relaxation can be combined with the exploration of the islands’ many cultural, artistic and natural treasures.
“We are excited to work with AVIAREPS in Cyprus and the Gulf Countries to bring the message of Malta as a welcoming European island nation for travellers from these markets, and we are confident with AVIAREPS’ well-established travel industry and airline networks that our objectives of receiving solid increases in quality travel demand and visitation will be achieved,” he added.
Throughout the remainder of 2018 through to the close of 2019, a number of marketing and promotional activities will take place. Malta’s capital, Valletta, is currently the European Capital of Culture 2018, and is therefore hosting a number of events, exhibitions and performances.
Those wishing to get to the fascinating island of Malta can make the most of Emirates Airlines’ daily service form the GCC and Cyprus to Malta. Qatar Airways will also be launching a new direct Doha-Malta service next year.