Etihad Aviation Group (EAG) has declared Gavin Halliday as the new managing director of Hala Group – the company’s destination management and global loyalty unit.
In his new role, Halliday will lead EAG’s new global loyalty company, bringing together Etihad Guest with the loyalty programmes of other EAG partner airlines. In addition to this, he will oversee EAG’S destination and conference management organisations, which represent pivotal elements of the company’s plans to boost leisure and business travel to Abu Dhabi and the UAE.
Halliday brings over 30 years of experience to the company, having previously worked with British Airways and other IAG business units. He has served as the CEO of Avios, IAG’s global loyalty programme, for the last three years.
Halliday stated: “This is an incredible opportunity. Etihad Airways has been one of the fastest-growing airlines of the last decade and Hala is an engine for further expansion. I look forward to working closely with local travel companies and organisations to bring more business and vacation visitors to Abu Dhabi and the UAE.”
Halliday will assume his new position in early September 2017.