Oman-based Marmul Travel and Tours has refreshed its agreement with Sabre Corporation.
This agreement, which will work to support its strategic plans and help overcome the impact of COVID-19, provides Marmul Travel and Tours with continued access to Sabre’s innovative technology, including the intelligent Sabre Red 360 platform, allowing the travel agency to effectively harness Sabre’s data and deliver superior content to its travellers. This technology grants Marmul Travel and Tours the opportunity to differentiate its offering and provide relevant personalised travel experiences, while regaining travellers’ trust amidst the pandemic.
General manager, Marmul Travel and Tours, Mebal Pinto declared: “More than ever, travellers today are expecting a high level of customer service and tailor-made travel itineraries, which include sufficient safety and health measures. Our renewed partnership with Sabre will help us leverage its rich marketplace, gain insights into global travel demand and provide tailored travel insight and itineraries to help people start travelling again.”
As travel restrictions are being eased gradually in the Middle East, travellers are depending on travel agencies for personalised travel offerings that combine air and hotel options with localised advice.
“Travel agents contribute significantly to helping people regain the confidence to travel again, which is crucial for our industry’s recovery,” explained vice president, Sabre Travel Network Middle East, Abdul-Razzaq Iyer. “Personalisation will become even more essential for travellers, who are expecting and relying upon a new level of expertise from their travel agents. Our Sabre Red 360 helps travel agents become true consultants, providing access to real-time travel data, information and trends.
Iyer continued: “Our technology will help Marmul Travel and Tours respond to new market conditions and demands, reduce the costs of its operations and help generate revenue in the midst of a global crisis.”