Eager to bolster its presence in the UAE, Marriott International will have launched a total of 11 new properties in the country by the end of the year, with six new properties already operational and five more in the pipeline.
These new additions will boost its UAE portfolio to 59 hotels and more than 17,000 rooms across six emirates by the close of 2018.
By the end of the year, two new brands will have been introduced in the country, including the eco-conscious Element Hotels, which launched earlier this year in Dubai, and the first EDITION-branded hotel, which is scheduled to open in Abu Dhabi later this year.
The design-led Aloft Hotels marked its debut in Dubai this year with three properties (Aloft Palm Jumeirah, Aloft Me’aisam and Aloft City Centre Deira), while the Ritz-Carlton brand launched its fifth property in the UAE: The Ritz-Carlton Ras Al Khaimah, Al Hamra Beach in Ras Al Khaimah.
The five properties slated to open by year-end include the aforementioned The Abu Dhabi EDITION, as well as Courtyard by Marriott Al Barsha (Dubai); Four Points by Sheraton Sharjah – the company’s second property in Sharjah; Aloft Dubai South – the first hotel to open in the Dubai South district; and W Dubai – The Palm.
President and CEO, Marriott International, Arne Sorenson said: “Our success in the Middle East stems from our long-established presence in the market and the value we deliver to our owner-partners. It is the trust owners have in Marriott International, combined with our differentiated brands and collective strength of our global platform, that has put us in a position to further expand our portfolio in the country and strengthen guest loyalty.
“We are privileged to have the opportunity to contribute to the ongoing growth and diversification of the UAE’s economy and remain committed to supporting the direction of its visionary leaders to further enhance the tourism sector,” Sorenson added.
Meanwhile, president and managing director – Middle East and Africa, Marriott International, Alex Kyriakidis noted: “With a presence in the market that dates back over three decades, we have witnessed and been a part of the transformation of the UAE as one of the world’s most dynamic travel destinations. Our established and growing portfolio of hotels underscore the substantial demand for our brands in this market. We remain very optimistic about the UAE and continue to explore opportunities to further amplify our growth in the country through new deal signings and conversion opportunities.”
Looking ahead, Marriott International will be launching the W Hotels brand in Abu Dhabi early next year, following its acquisition of Yas Island Hotel.
The company is in gear to further enhance its positioning in the UAE with the addition of more than 20 new properties over the coming five years. It forecasts that this development pipeline will generate more than 5,000 new jobs in the country.