Marriott International to introduce unified benefits across all loyalty programmes

Marriott International

 

Marriott International has announced the launch of unified benefits across its Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) loyalty programmes in August 2018.

For the very first time, members will be able to book stays and earn or redeem points among 29 participating global brands comprising 6,500 hotels, earning points on an average of 20 per cent more than in the previous programmes.

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Senior vice president, Global Loyalty, Marriott International, David Flueck spoke on the news: “We listened to the travel aspirations of our members and set our sights on unlocking the full potential of our loyalty programmes. This August, our members can enjoy one set of benefits across our extraordinary portfolio of hotels from iconic full and select service, to extended stay, to unique boutiques and luxury brands.”

Starting from August, members will be able to combine their separate Marriott Rewards, The Ritz-Carlton Rewards and SPG accounts into a single account spanning the entire loyalty portfolio. The Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) names will continue to live on under the new set of unified benefits until a new programme name is introduced in 2019.

Members will also be able to earn elevated benefits and elite status faster with new elite tiers. For example, earning Silver elite status after just ten nights and Gold elite status after just 25 nights will become standard in all three programmes. With Platinum elite status earned after 50 nights and Platinum Premier elite status earned after 75 nights, these tiers will become easier to attain for Marriott Rewards and The Ritz-Carlton Rewards members and align with SPG’s current offering.

Under the unified benefits, a single points currency will be introduced. When SPG members combine their accounts in August, their points balance will triple.

To make things more seamless for members when redeeming points, all hotels throughout the loyalty portfolio will have no blackout dates for points redemptions.

Marriott International will also significantly improve the digital and mobile experience for members. When booking directly on Marriott.com, SPG.com or any of Marriott’s mobile apps, they will be able to choose from all 6,500 participating hotels, and also take advantage of exclusive member-only rates and free Wi-Fi. Additionally, members will be able to check-in or check out, receive Room Ready Alerts chat directly with hotels using Mobile Requests and where available use their smartphones as their room key on all of Marriott’s mobile apps.

All this and more awaits members of Marriott International’s cutting-edge loyalty programmes.