Marriott International sheds light on aggressive growth strategy for Africa

Marriott International

During the Africa Hotel Investment Forum in Addis, Marriott International highlighted its commitment to Africa by announcing plans for 40 new properties contributing over 8,000 rooms across the continent by the close of 2023.

The hospitality expert revealed that it has signed agreements to open its first property in Cape Verde and intends to bolster its presence in Ethiopia, Kenya and Nigeria. This impressive development pipeline through to 2023 is expected to drive more than $2 billion investment from property owners and generate over 12,000 new jobs in Africa.

President and managing director – Middle East and Africa, Marriott International, Alex Kyriakidis remarked: “Africa is a land of opportunity with untapped potential and remains core to our strategy. The economic growth the region is witnessing, along with the substantial emphasis countries across the continent are placing on the travel and tourism sector, present us with immense opportunities for growth.

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“With compelling, well-established lifestyle brands and Marriott Bonvoy, our industry-leading travel programme, we continue to offer different attributes that resonate with the region’s fast-growing middle class and cater to its evolving marketplace,” Kyriakidis added.

Marriott International’s current portfolio in Africa comprises almost 140 properties, with more than 24,000 rooms spanning 14 brands and 20 countries and territories. Key markets stimulating its growth in Africa include Morocco, South Africa, Algeria and Egypt.

Marriott International’s recent deal signings in Africa include Four Points by Sheraton São Vincente, Laginha Beach, Cape Verde, scheduled to launch in 2022; Four Points by Sheraton Mekelle, Ethiopia, scheduled to launch in 2022; Protea Hotel by Marriott Kisumu, Kenya, scheduled to launch in 2022; and Residence Inn by Marriott Lagos Victoria Island, Nigeria, scheduled to launch in 2023.