Responding to consumers’ growing desire around the world for premium, worry-free vacations, Marriott International is set to introduce an all-inclusive platform to serve this increasingly popular vacation segment.
The company has signed management contracts with hotel developers who plan to build five new all-inclusive resorts, investing more than $800 million and demonstrating their confidence in Marriott International’s scale, loyalty platform and operational expertise. The five resorts are expected to open between 2022 and 2025.
Speaking on this major announcement was executive vice president and global chief development officer, Marriott International, Tony Capuano: “Our new all-inclusive resort platform is a natural progression for Marriott International. It will provide the ownership community a game-changing value proposition for their luxury and premium resort projects around the world, while providing guests a new vacation option with brands they trust.”
Marriott International plans to further expand its all-inclusive portfolio in popular leisure destinations worldwide with a mix of new-build properties and conversions of existing resorts, including properties currently in its portfolio. The new platform will provide the company’s 133 million Marriott Bonvoy members the option to earn and redeem points for this convenient, pay-one-price concept.
Marriott International’s newly signed management contracts are expected to deliver five all-inclusive properties in the Caribbean and Latin America that, combined, would offer more than 2,000 rooms. The planned resorts include a 650-room Autograph Collection resort in Punta Cana, Dominican Republic; and a 240-room The Ritz-Carlton resort, 400-room Westin Hotels resort, 300-room Autograph Collection resort and 500-room Marriott Hotels resort at NIA in Riviera Nayarit, Mexico.
NIA will represent a flagship all-inclusive destination to feature four of Marriott International’s premium and luxury brand experiences in Riviera Nayarit, developed by Mexico City-based Artha Capital.
Given the growing demand for premium and luxury all-inclusive stays, Marriott International plans to build its platform by initially leveraging the following full-service and luxury brands: The Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott. Guests will enjoy a distinctive all-inclusive vacation experience – along with the design aesthetic, culinary offerings and amenities – specific to each brand. All-inclusive resorts bearing the Marriott Hotels brand, for instance, would cater primarily to families, while resorts bearing the W Hotels brand would cater to adults.
“The diversity and global nature of our brands give guests the opportunity to find the perfect match for nearly any travel experience or destination,” said global brand officer, Marriott International, Tina Edmundson. “By expanding our portfolio with this new offering, we are opening up a new way for travellers to explore our incredible brands – from Westin to W – through a new all-inclusive lens.”
Marriott International’s all-inclusive resorts will offer a variety of amenities, culinary options and experiences for all ages, and tailored for each brand. For adults, all-inclusive amenities may include fitness and spa facilities, reservation-free dining at gourmet restaurants, adult-only pools with swim-up bars, 24-hour room service, on-premises nightclubs and unlimited premium beverage programmes. Family oriented resorts may offer options such as water sports and other sport activities, innovative children’s and teen clubs, and multiple entertainment venues.