Marriott International: A busy year of Middle East and Africa developent

Marriott International

This year, Marriott International will be boosting its Middle East and Africa portfolio by 19 properties, which will collectively contribute over 3,000 keys to the region’s room count.

These hotels fall within the hospitality expert’s expansion plans to open more than 100 new properties and nearly 26,000 rooms across the region by the end of 2023. Marriott estimates its development pipeline through to 2023 to add up to $8 billion worth of investment, while over 20,000 new jobs are expected to be generated.

Chief development officer, Middle East and Africa, Marriott International, Jerome Briet commented on the upcoming developments: “Our growth across the Middle East and Africa is fuelled by a strong demand for our diverse range of well-established brands, each offering different attributes that cater to this region’s ever changing and evolving marketplace. This region continues to present us with opportunities to further grow and enhance our portfolio across new and established markets. While the majority of our growth will be through new-builds, we are seeing an increasing number of conversion opportunities, especially in the luxury space.”

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So far this year, Marriott International has inaugurated five hotels in the region, with a further 14 set to open by the end of 2019. This will push its portfolio across the Middle East and Africa to nearly 270 hotels and over 60,000 rooms by the close of the year.

The group is focused on bolstering its luxury footprint in the region by more than 70 per cent by the end of 2023, with more than 25 luxury properties being developed. Seven luxury openings across four brands are scheduled for this year, including W Muscat and W Yas Island; The St. Regis Amman and The St. Regis Cairo; and JW Marriott Muscat Convention Center, among other exciting properties.

The growth of Marriott International’s premium brands remains steady across the region, with more than 30 hotels to be added to the portfolio by the end of 2023. By the end of 2019, the hospitality company expects to have added four new hotels under its premium portfolio for the region. The Autograph Collection will be debuting in Kenya with Sankara Nairobi, and following the recent openings in the Diplomatic Quarter of Riyadh, Marriott Executive Apartments is set to open a new property in Madinah, Saudi Arabia, later this year. Marriott Hotels is also planning to open its second hotel in Algiers.

As well as these openings, Marriott is working on the transformation of Sheraton Hotels & Resorts, with Sheraton Jeddah Hotel and Sheraton Grand Hotel, Dubai currently undergoing renovations.

Meanwhile, representing over 40 per cent of the company’s development pipeline through 2023, the company’s select-serve brands will continue their regional growth with seven new properties expected by the end of this year.

Four Points by Sheraton anticipates expanding its portfolio with a total of four openings in 2019. The brand recently opened properties in Sharjah, the UAE, and Setif, Algeria, and is on-track to open two more properties this year – Four Points by Sheraton Dar es Salaam New Africa in Tanzania and Four Points by Sheraton Lahore in Pakistan.

Residence Inn by Marriott will be marking its entrance into Algeria with the opening of Residence Inn by Marriott Algiers, and Protea Hotels by Marriott plans to expand the brand in Uganda with the opening of Protea Hotel by Marriott Naguru Skyz.

Finally, Element Hotels is set to launch its first property in Africa with the opening of Element Dar es Salaam in Tanzania.