Visitors to Mauritius from Saudi Arabia increased an impressive 49 per cent between January and July 2019 compared to the corresponding period last year, according to the Mauritius Tourism Promotion Authority (MTPA).
Saudi visitors totalled 13,704, a notable rise on the 9,190 recorded during the same period in 2018. These results have boosted Saudi Arabia’s ranking from the 12th to the 10th most important international market for inbound travellers to Mauritius.
The positive numbers are said to be a result of MTPA’s promotional and marketing activities in the Kingdom, which have been targeting Saudi honeymooners and families.
Director, MTPA, Arvind Bundhun declared: “Saudi Arabia is a key strategic market for Mauritius, one which we will continue to proactively engage with, so that more Saudis can experience and enjoy all that our island nation has to offer.
“SAUDIA has been instrumental in their contribution towards the seamless link of passengers between our two countries. Through such strategic partnerships, and the ongoing activities of our Saudi representative office, we are confident that the upward trend in visitor numbers from the Kingdom will continue in the interim.”
Meanwhile, Saudi-based travel agents have recently witnessed a surge in demand for holidays to Mauritius this year, especially during the summer and Eid. Visitor statistics reflect this, with the latest figures for the first two weeks of August 2019 showing a further increase of 94 per cent compared to the same period in August 2018.
Eager to entice more Saudi tourists, MTPA proactively conducts numerous activities to raise awareness on the profile of the destination. MTPA participates in leading Saudi travel exhibitions, roadshows and gala events. The Authority has also been strategically placing advertisements on billboards; hosting media and travel agents for FAM trips; and has coordinated digital advertising and social media campaigns.
Other initiatives include the launch of an Arabic website and public relations and sales training for Saudi travel agents.