MCEC announces post-COVID-19 Business Relaunch strategy

Melbourne Convention and Exhibition Centre

Melbourne Convention and Exhibition Centre (MCEC) is turning its focus to the future to ensure the business is set up for ongoing success post-COVID-19.

MCEC is a major contributor to Victoria’s economy, with more than $1 billion in economic impact last year alone and is now starting work to transform the business as a driver in the State’s economic recovery beyond the pandemic. This includes exploring new business models, products and revenue streams across local, national and international markets.

“Like many in the event sector, we have found ourselves in the position of not being able to perform our core business at this time, and the immediate loss of revenue has proved challenging,” chief executive, MCEC, Peter King said. “Our immediate focus has been the safety and wellbeing of our customers, people and the community, which is why we were the first convention and exhibition centre in Australia to make the call to close our doors and help fight the spread of COVID-19.”

IMEX Frankfurt 2020

He continued: “Now, we are turning our attention to securing MCEC’s future, both now and post-COVID-19.”

To lead these efforts, King has announced the appointment of Helen Fairclough to the role of director of Business Relaunch. Formerly acting chief operations officer, Fairclough has been with the organisation for almost six years and is a board member of the Victorian Chamber of Commerce and Industry.

“Helen is uniquely placed to guide the business through a process that looks at every aspect of what we do well, what we could do better and what we have never done before, but may be able to do in the new world,” King added. “Through this process, we will be living our values of courage and curiosity, and I’ve given Helen the licence to be unrestrained in what we explore as a business.”

While the Business Relaunch is in early stages of exploration, in the coming months, MCEC will be inviting customers and partners across the industry to collaborate.

“We hope to have many updates to share with you about new projects and initiatives over the coming months,” Fairclough said.