Dubai is set to host the next edition of Meetings Design Week, thus cementing its position as a leading global MICE destination.
The certified three-day event, supported by Dubai Business Events, the city’s official convention bureau and the ICCA Middle East Chapter, will take place in Jumeirah Emirates Towers from the October 7-9, 2019.
Inspired by Eric de Groot and Mike van der Vijver’s acclaimed book, ‘Into the Heart of Meetings’, the course has been designed to unite talent from the MICE industry, the corporate world and the academic fields, and share with them the vital building blocks that Meeting Designers use when curating successful meeting programmes.
Open to meeting planners, corporate communication managers, live communication designers, trainers and consultants, all attendees will have the opportunity to dive deep into the nature of meetings, and how to design them, as well as receiving their very own copy of the book.
Assistant vice president, Dubai Business Events, Steen Jakobsen declared: “We are very proud of our business events offering here in Dubai and look forward to hosting the next Meetings Design Week in October. Thanks to a wide array of venues and hotels, easy accessibility through our international airports, and experienced service providers who can help planners with all their needs, Dubai is an ideal global business events destination.
“And with the need to be at the forefront of change in the industry, we are always eager to embrace industry trends and best practices and ensure our partners and stakeholders across the city are well equipped to meet clients’ needs. The opportunity for them to learn about meetings design is therefore an exciting one, and we are delighted to be working with organisers to ensure Dubai host a successful inaugural Meetings Design Week,” he concluded.