Bawadi Mall in Al Ain is gearing up for its 24-hour Mega Sale, which kicks off on June 15 and concludes on June 16.
Shoppers can look forward to fantastic discounts (more than 90 per cent) across major brands.
Marketing manager, Bawadi Mall, Bassam Saleh commented: “We are pleased to participate in the 24-hour mega sale organised by The Department of Culture and Tourism in Abu Dhabi. We’ve worked closely with our tenants to offer our loyal patrons some of the best deals, which is certain to deliver an unbeatable shopping experience.”
The retail industry in the Middle East witnesses healthy upsurges in spending during the Holy Month of Ramadan and Eid-al-Fitr each year. In 2017, weekly retail sales jumped by 29 per cent, peaking at a 42 per cent sales uplift. Retailers also witnessed a 21 per cent uptick in website visitors, compared to an average of the three-month period prior to Ramadan and Eid. This is said to be a result of the traditional gifting during Eid-al-Fitr, with 58 per cent of consumers in the UAE planning to buy gifts for others during Ramadan.
Saleh said: “Eid-al-Fitr is an important period for the retail industry, and offering discounts and cashbacks not only increases the sales, but also leads to higher footfall.”
The 24-hour Mega Sale will run at all malls spanning Abu Dhabi and Al Ain city. Shoppers can make the most of unbeatable discounts from more than 200 retailers across all categories including fashion, jewellery, electronics, home appliances, cosmetics and more.
Adding to this, prizes and entertainment activities will be on offer, while Bawadi Mall will be hosting light and musical shows, special workshops and activities for kids.