Eager to entice more Chinese travellers to visit Dubai, Meraas has launched ‘Hala China’ in partnership with Dubai Holding and DXB Entertainments.
‘Hala China’ entails an annual schedule of exciting events, including food festivals and fashion shows, sporting events, music festivals and Chinese cultural pageants, that will showcase Dubai and the UAE to Chinese tourists.
The new initiative will also see the creation of new tourism packages that cater to Chinese visitors in seven categories: stay, shop, eat, play, explore, wellness and concierge.
‘Hala China’ will explore opportunities that encourage and facilitate economic development through both tourism, trade and investment. It will see several key government ministries and companies in Dubai and China team up to organise events and incentives, which will play a role in further strengthening bilateral relations.
Commenting on the initiative was group chairman, Meraas, HE Abdulla Al Habbai: “In supporting the development of tourism and trade relations between Dubai and China, we continue to align our commercial objectives with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai reflected through Dubai’s Tourism Vision 2020.
“Leveraging the phenomenal success of Dubai’s first-ever Chinese New Year celebrations at City Walk, where Meraas welcomed 22,000 Chinese visitors across its destinations, the ‘Hala China’ initiative will enable Meraas to build on the tremendous progress that has been already made towards this end. In doing so, we have a unique opportunity to share the story of our city with an increasingly mobile Chinese audience, while extending an invitation to come and explore the possibilities we are creating for a whole new generation of entrepreneurs, business travellers, holidaymakers and communities,” he concluded.