Lebanon’s national carrier, Middle East Airlines (MEA), has extended its partnership with Amadeus.
The airline will utilise Amadeus’ state-of-the-art innovations to enhance its services and deliver a more seamless passenger experience in a cost-effective manner.
Head of IT, MEA, Adib Charif stated: “After having enjoyed a fruitful relationship with Amadeus for several years now, we are very happy to extend our collaboration. Throughout our time working with Amadeus, the company has demonstrated not only reliability and quality support, but its robust, stable and flexible solutions have been imperative in supporting our business strategies.
“Amadeus solutions enable us to operate efficiently, by delivering products and services that are beneficial to our customers while also keeping our operations running smoothly. The customer focus and team dedication give us great peace of mind; with Amadeus, we know our operations are in good hands,” Charif added.
The extended partnership is in line with the airline’s efforts to increase its commercial agility, while simultaneously gaining competitive advantages through new merchandising practices, such as dynamic pricing, fare families and ancillary sales.
MEA will now introduce a suite of tools to optimise merchandising opportunities, providing a more personalised experience for its customers.
The two companies have also launched a mobile application for MEA that introduces new functionalities on different devices, enabling guests to organise and manage their journey with even greater ease.
MEA represents the first airline in the region to adopt Amadeus’ latest mobile solution with the vision of continually implementing innovative technology to redefine the flying experience.