Middle East region extremely popular at last year’s WTM London

WTM London

During the World Travel Market (WTM) London last year, the Middle East region witnessed a total of 75,326 on-stand meetings, which were conducted by over 6,700 industry professionals.

Taking that impressive figure into account, each of the 309 exhibitors had an average of 243 on-stand meetings.

Of the 10,500 buyers at WTM London from the WTM Buyers’ Club, 2,803 attended to specifically do business with Middle Eastern exhibitors. The UAE proved to be the most in-demand destination, with 2,159 buyers wishing to buy products from the country, while 1,369 buyers were interested in doing business with Iran; 610 with Bahrain; and 540 with Iraq.


Looking ahead, WTM London 2018 will see the introduction of Regional Inspiration Zones, which will be the centre point of the regions in attendance. They will act as idea hubs for debate, research and analysis of the regions tourism industry and will play host to content sessions, networking events and festivals. Some of the confirmed sessions on the Middle East Inspiration Zones include a dedicated session on Halal tourism and food tourism.

Last year’s exhibition witnessed a total of 935,129 on stand meetings, generating over $4.07 billion in industry deals.

Senior director, WTM London, Simon Press declared: “WTM London is effectively eight shows under one roof. WTM attracts 50,000 delegates from 182 countries and regions. The Middle East region at WTM facilitates more than 75,000 meetings with more than 6,000 delegates interested in Middle East countries.”

The Middle East welcomed a total of 58 million tourists, according to the UNWTO – a five per cent jump on 2016.