According to a recent study by Smith Travel Research (STR), Millennium Hotels & Resorts Middle East has claimed the top spot for current and upcoming Middle East room supply, ahead of 16 competing brands and operators.
The hospitality company has 11,186 keys in supply and 7,251 pipelined under the Millennium Hotels & Resorts brand in the region, the October 2019 STR report revelead.
To cater to every segment of the travel market, Millennium Hotels and Resorts MEA opened 11 properties under a diverse range of brands in 2019, introducing new modern and tech-enabled concepts such as Studio M, Millennium Place and Millennium Central in the region.
With a robust expansion strategy targeting more than 15,000 new keys in the Middle East within the next three years, the region’s largest growth market, Saudi Arabia, has become a development focal point, with the group on track to operate 25 hotels in the kingdom by 2025.
The Middle East witnessed a 10 per cent increase in total international tourist arrivals in 2019 and key destinations such as Dubai, where Millennium Hotels and Resorts has a strong presence, ranked as the fourth most visited city and fifth most popular leisure destination globally, according to the STR report and Dubai Tourism data.
CEO, Millennium Hotels and Resorts MEA, Kevork Deldelian stated: “We are heading steadfast towards achieving our goals and our leadership position in the STR inventory rankings is testament to this. However, our priority remains to provide our guests with a first-class experience and to create sustainable profit streams that secure long-term value for our hotel owners.”