Minor Hotels and Spain-based NH Hotel Group have signed an agreement to operate the Villa Padierna Palace in Marbella, Spain.
The property is owned by the Villa Padierna group and will be managed with immediate effect under a variable lease agreement. Following Minor Hotels’ acquisition of NH Hotel Group in October 2018, this agreement will see the first integration of the two companies’ portfolio of brands, with Villa Padierna to be rebranded to Minor Hotels’ core luxury brand, Anantara Hotels, Resorts & Spas, in the coming months.
Minor Hotels and NH Hotel Group have successfully begun to implement key integration strategies, bringing all of their hotel brands under a single corporate umbrella, now with presence in over 50 countries worldwide. Two key integration initiatives include the transfer earlier this year of Minor Hotels’ Portugal and Brazil operations to NH Hotel Group to benefit from scale and geographic expertise, as well as aligning Minor Hotels’ and NH Hotel Group’s brands, so that the geographic operating clusters can best capitalise upon brand expansion and rebranding opportunities.
The signing of Villa Padierna and upcoming rebranding to Anantara is the first milestone in the materialisation of this strategy.
Located in the Costa del Sol’s Golf Valley, the property will be relaunched as Anantara Villa Padierna Palace Benahavis Marbella Resort. It will become the first Anantara in NH Hotel Group’s home market of Spain and the second Anantara in Europe.
CEO Minor Hotels, Dillip Rajakarier declared: “We are very happy to debut our luxury Anantara brand in Spain with the upcoming launch of Anantara Villa Padierna, Marbella Benahavís Resort. [This] demonstrates our commitment to integrate Minor Hotels and NH portfolio of brands and operational expertise across our joint and expanding geographical footprint.”
CEO, NH Hotel Group, Ramón Aragonés added: “This agreement marks excellent progress on our integration with Minor Hotels and the first opportunity for NH to offer Europe an ultimate luxury concept which connects travellers with authentic experiences in privileged destinations.”
Surrounded by three golf courses, Villa Padierna is located in the middle of the region’s ‘Golden Triangle’ made up of Marbella, Benahavís and Estepona.
Guests can enjoy a range of luxurious accommodation options across the resort’s 130 guest rooms, suites and villas, along with premium culinary experiences at La Veranda, La Loggia, Club del Mar, Hole 55, The Grill Club, Eddy’s Bar and La Pérgola.
Other facilities include two swimming pools, the Villa Padierna Wellness spa, a fully equipped gym, the Villa Padierna Golf Club and 2,000m2 of event spaces.