Australia-based La Vie Hotels & Resorts has appointed Mohamed Hassan Youssef as the regional director of business development for the Middle East, North Africa and Europe.
Youssef boasts an impressive track record with over two decades of exceptional experience in the hospitality industry, including 10 years in the UAE working with various leading brands.
La Vie Hotels & Resorts has recently made its foray in the Middle East with the signing of La Vie Garden Hotel & Apartments in Dubai. It also marked the launch of the group’s strategy to expand in the region.
On his new role, Youssef commented: “I am extremely honoured and delighted to join La Vie Hotels & Resorts at such an exciting time for the company. The MENA and Europe region holds strong growth prospects for our group, and I look forward to working with the team to achieve our objectives for long-term success.”
An Egyptian national, Youssef began his career with global brands such as Sonesta Hotel & Nile Cruises, Swissotel Sharm El Sheikh, and Concorde Hotels & Resorts with a focus on front of house. Speaking fluent Arabic, French and English, he came to the UAE in 2009 to take the position of front office manager at the Iberotel Miramar Al Aqah Fujairah. Prior to joining La Vie Hotels & Resorts, Mohamed was the general manager of Royal Central Hotel The Palm.