Morocco’s La Mamounia hotel partners with IDeaS Revenue Solutions

La Mamounia


IDeaS Revenue Solutions, a US-based provider of revenue management software solutions and advisory services, has announced that La Mamounia in Marrakech has selected IDeaS Revenue Management System (IDeaS RMS) to optimise its revenue performance.

The 209-key La Mamounia is a hospitality leader in the region, having been named one of the world’s most luxurious hotels.

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In order to thrive in a highly competitive market, the IDeaS RMS will ensure the hotel continues to increase its market value.

“Even with the benefit of La Mamounia’s brand and heritage, we can’t afford to be complacent if we want to outperform our competition,” explained director of revenue, reservations and market analyst, La Mamounia, Florent Strasser.

“Approximately 90 per cent of our trade is leisure, so accurately predicting demand and setting prices to maximise profitability has always been challenging.”

He further elaborated: “The general reporting functionality of IDeaS RMS – especially the ability to analyse both leisure and business performance – will provide a much clearer view and allow us to make strategic pricing decisions based on data-driven science. We want to be the leader in the market, so it’s important that we have this data at our fingertips – not hidden deep inside a spreadsheet.”

Powered by advanced SAS analytics, as well as almost 30 years of innovation in hospitality technology, IDeaS’ solutions provide clients with a clear view of their data through pricing, forecasting and optimisation strategies, giving them greater control over their business performance.

Managing director – EMEA, IDeaS Revenue Solutions, Fabian Specht said: “There are very few hotels in the world that have the level of prestige and grandeur as La Mamounia, the grande dame of Marrakech. We are delighted they have chosen IDeaS RMS to ensure better business decisions, enhance the guest experience and optimise revenue.”