MP Hotels reflects on successful year at ITB Berlin

MP Hotels

During this year’s edition of ITB Berlin, MP Hotels is shedding light on its expanded presence in new markets.

“This past year was very successful for MP Hotels,” CEO, MP Hotels and chief content officer, FTI Group, Roula Jouny commented. “We were able to strengthen our position in familiar markets, but also venture with confidence into several others.”

Cuba, Croatia and Oman represent some of the newer markets for MP Hotels, while Turkey and Spain were amongst those that saw further consolidation with new hotel additions. Some of the new properties were also debuts of exciting new brands that were developed over the course of 2018.

IBTM China 2019

“This past year was also a significant one for our global brand strategy,” Jouny added. “We reorganised our LABRANDA Hotels & Resorts brand, but also developed three new ones, in an attempt to better harness the diverse hotel market.”

In 2018, MP Hotels carried out a full rebranding and brand development process, in an effort to become a true house of brands. It maintained and reorganised the sub-brands of its flagship and popular LABRANDA Hotels & Resorts into five distinct categories that include select, comfort, balance, family star and city. The hospitality expert also created completely new brands, such as Design Plus Hotels, Lemon & Soul hotels and Kairaba Hotels & Resorts.

2019 is set to be a busy year for MP Hotels, as the hospitality player recently announced the development of a fifth brand with Club Sei. The latter is a complete overhaul of the club concept. Club Sei was developed in collaboration with Dr. Cem Kinay, who was the brains behind Magic Life and strives to revitalise the club’s experience. The first Club Sei hotels are expected to be opened by 2020 in Turkey and Spain.

Jouny revealed: “We want to provide guests with an updated clubs experience that is drastically different from what is out there. We live in a time of constant innovation, in all aspects of our lives, and there is a segment of travellers that seek this when looking for a club concept.”

Finally, 2019 will also be the year during which MP Hotels begins to roll out its ambitious Alaçati Project. This Turkish beachside destination has been a popular spot for well-heeled visitors for some time and MP Hotels already operates a Design Plus property in this exciting destination. However, the company is now also operating two more hotels under both its Design Plus and Kairaba brands.

With this, MP Hotels hopes to further push the destination as a hot-spot for leisure, turning Alacati into the global travel brand that it can be. By harnessing the destination management services of Meeting Point International, with the network of the FTI Group, MP Hotels is confident that this unique project will bring it much popularity.