Shaza Hotels will be heavily promoting its Mysk by Shaza brand at this year’s Arabian Hotel Investment Conference (AHIC) in Ras Al Khaimah.
This follows the hotel group’s recent win at Saudi Arabia Hotel Investment Conference (SHIC), where Mysk by Shaza was voted the winner of the new concept brands pitch.
Vice president – development, Shaza Hotels, Chris Nader commented: “Mysk by Shaza has received considerable attention from the investment community following our win at SHIC, and we are very excited to continue the conversation at AHIC, which is expected to bring together more than 900 hotel investors, owners and operators. With various opportunities under discussion, we are looking forward to our participation at the conference to strengthen our growing network of partners as well as explore and forge new relationships.”
Part of the Global Hotel Alliance, Mysk by Shaza has numerous projects on the horizon spanning the GCC region. The brand recently announced its first property in Saudi Arabia with the signing of Mysk Jeddah, which is its seventh hotel. This year also marks the debut of Mysk in Sharjah with three retreats – Kingfisher Lodge in Kalba, Al Badayer Oasis in Al Badayer and Al Faya Lodge in Mleiha.
Two further Mysk hotels are under development on Palm Jumeirah in Dubai and in Kuwait, which are expected to open for business by the fourth quarter of 2019 and 2020 respectively.
Nader elucidated: “The upscale segment is one of the fastest growing sectors in the GCC and represents a massive opportunity for us that we are eager to capitalise on. Mysk by Shaza has been designed to provide a distinct guest experience, combined with a compelling investment proposition to owners. A significantly lower cost of development per key than expected for such a quality upscale hotel, better back of house efficiencies, reduced staff to key ratio and stronger ADR (Average Daily Rate) versus the competition allow us to deliver a strong return on investment.”