Mysk by Shaza brand to be promoted at Saudi Arabia Hotel Investment Conference

Shaza Hotels

During the Saudi Arabia Hotel Investment Conference (SHIC), which is taking place in Riyadh from January 21-22, Shaza Hotels will be heavily promoting its Mysk by Shaza brand to hotel owners in the area of Transformational Lodging.

Adding to this, Shaza Hotels will be competing in the Three-Minute Pitch to Owners, to highlight some of the main characteristics that make the brand unique in the Transformational Lodging segment.

Vice president – development, Shaza Hotels, Chris Nader declared: “The hotel industry is becoming very competitive in the region. There is too much of the same. People want to live new experiences that will change them in some form or another. With Mysk by Shaza, we are offering travellers immersive and transformative experiences in extraordinary locations. We want to connect people to nature, culture and heritage, and provide enriching experiences through intimate and authentic encounters with the environment.”

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Part of the Global Hotel Alliance, Shaza Hotels is fast becoming a leader in transformational lodging in the Middle East.

Explaining why Mysk by Shaza is an excellent choice for owners, Nader said: “Owners are becoming more selective and demanding when it comes to choosing the best operator and brand for their project. They need a partner who knows how to create unique experiences so that their hotel stands out from the mass and become financially successful. This is exactly what we are doing in our retreats in Sharjah that form part of the Sharjah Collection by Mysk, and I would like to extend a personal invitation to any owner or investor wanting to develop such concept in Saudi Arabia, to stay in our three retreats in Sharjah and see how we deliver transformational experiences.”

With Saudi Arabia’s tourism reforms making way for a new generation of hotels, Mysk by Shaza ticks all the boxes with its innovative hospitality concept.

Nader commented: “Saudi Arabia is a priority market for us with 35 per cent of our portfolio located in the country and SHIC is an excellent platform to showcase our latest brand offering to hotel owners and investors. We have operated in the Kingdom with great success since the launch of our first five-star property, Shaza Al Madina, and thereafter expanded to Makkah, Riyadh and will soon be in Jeddah.”

He explained that Saudi Arabia’s new tourism strategy has opened the doors for the world to discover the amazing nature and heritage of the Kingdom.

“This represents a massive opportunity for us to develop transformational lodging in various areas of the country,” Nader concluded.