Nadège Noblet, the former exhibition manager of the Arabian Travel Market, has officially launched NANOU Destination & Hotel Marketing – a full-service tourism and hospitality representation company.
Noblet’s new venture will connect and partner with international DMC’s, destinations and hotels to raise their brand awareness within the Middle Eastern outbound tourism market.
NANOU Destination & Hotel Marketing will promote inspiring and emerging destinations, unique hideaways, boutique hotels, as well as lodges, while also providing a range of tailor-made sales, marketing and PR strategies.
Despite the current challenges the global tourism industry, Noblet regards the current situation as an affording opportunity.
“There are several advantages. Firstly, more than ever, destinations and hotels will need cost-effective, focused sales and marketing support from experienced specialists,” she explained. “In today’s tourism industry, it is not only a question of supply and demand. Demand now needs to be recreated and then reassured, both in terms of health and safety and value. Destinations, resorts, and hotels will need to redefine their offerings; thus, effective brand positioning and messaging will be vital.”
Noblet continued: “Secondly, NANOU was developed before 2020, so we were already committed to launching this year. However, this was expedited as a result of the demands of the tourism industry and the benefits created from a host of government initiatives to support SME’s in the region. With our team’s extensive industry knowledge and understanding, we are very much in a position to support the industry.”
Noblet is a highly experienced hospitality, travel and tourism expert and insider, who kick-started her journey in the Middle East in 1994 at the Le Meridien Abu Dhabi and Dubai before undertaking several senior positions at leading international hotel groups.
Noblet streamlined her marketing and communications skills during her time at Marketing Pro-Junction, a multi-disciplinary consumer PR and marketing company, before moving into the event and exhibitions industry.
Noblet concluded: “Travel, tourism, and hospitality is a people’s business and thrives on personal contacts. I was fortunate to meet so many talented people throughout my extensive career. As a result, I have built many long-lasting partnerships and relationships based on transparency and delivering results at every step of the journey.”