InterContinental Hotels Group (IHG) recently formalised a management agreement with ACICO Gulf Real Estate to transform Nassima Royal Hotel into voco Dubai, following a rebranding process.
This agreement will result in the Middle East’s inaugural voco-branded hotel.
Thrilled with the development, managing director – India, Middle East and Africa, IHG, Pascal Gauvin declared: “IHG has identified significant growth opportunities in upscale hospitality and the signing of voco Dubai is a significant step in this direction. We are excited to partner with the esteemed ACICO Gulf Real Estate, a subsidiary of ACICO Group to debut the brand in the Middle East and are confident that it will be a popular choice amongst travellers visiting Dubai.”
Gauvin continued: “The Dubai market is ever-changing and maturing. In the UAE alone, the unbranded accommodation market makes up 60 per cent of the total hospitality sector. As such, we believe that the emirate now requires a unique offering like voco to cater to mindful and self-determined audiences. voco combines the best of individual high-quality upscale hotels, with the best of IHG. It’s a brand that forms the heart of a newly built hotel or celebrates what already makes an existing hotel successful. Most importantly, guests can enjoy the freshness of unique hotels under a name they can trust.”
The perfect option for business and leisure travellers, voco Dubai will offer 471 rooms, a business centre, meeting rooms, an outdoor swimming pool, a gym, a spa and numerous dining options.
CEO and vice chairman, ACICO Group, Ghassan Alkhaled enthused: “We are proud to partner with IHG to open the first voco in the Middle East. Powered by the strength and scale of the IHG system and charm of the newly launched brand, we are confident that voco Dubai will be a great success and a preferred choice for business and leisure travellers looking for an upscale experience.”
IHG’s new voco brand was launched in June of this year. The brand, which is inspired by ‘to invite’ or to ‘come together’ in Latin, offers guests an alternative hospitality experience with its bold, distinctive identity, informal service style and thoughtful touches.