New strategic partnership announced between and Sabre Corporation

Sabre Corporation, a European online travel agency (OTA), and Sabre Corporation have confirmed a new strategic partnership. will now leverage Sabre’s well-established global position to support its continued growth and expand its market reach. Since its launch in 2012, the OTA has become one of the most successful online travel businesses in the past decade, offering content of more than 800 ground and air carriers from around the world.

Already well-established in numerous markets, particularly across Europe, the Middle East and Africa (EMEA), the OTA is looking to further improve its competitive position and advance its global market share. Sabre will fuel with unique content, competitive pricing, state-of-the-art business intelligence and online expertise.

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Chief strategy officer,, Gilles Karlé declared: “We are looking to serve our customers even more effectively and deliver a seamless experience, which will set us up for success once the travel industry enters a phase of recovery. Sabre is the right addition to our partnerships to help us increase our footprint across the globe; we appreciate its responsiveness amid the COVID-19 pandemic, as well as its continued investment in innovative technology.” and Sabre both work to deliver end-to-end personalisation. employs a multimodal approach that combines air and ground transport into one holistic experience. Sabre in turn, is investing in new artificial intelligence (AI) and machine learning capabilities to deliver incremental value to its customers and advance its vision of building a marketplace for personalised travel.

Senior director – online EMEA, Sabre Travel Solutions, Madhavan Kasthuri commented: “To fuel recovery, travel tech companies like need access to the broadest range of content. is already a proven industry innovator that is delivering a highly sophisticated end-to-end experience to its customers. In addition, it is now providing increased choice and flexibility, which is crucial in helping gain peoples’ trust to travel again. We are looking forward to helping increase its global footprint and helping it drive the imminent recovery of online travel.”