New trends uncovered for meetings and business events

business events

According to a new study, supported by the PCMA Foundation and Marriott International, biodegradable meeting spaces, artificial intelligence and serendipity will be extremely significant to meetings and business events in the future.

The ‘Future of Meetings & Events’ study pin pointed five trends that are expected to disrupt the business events industry over the coming five years. The study was presented during 2019 PCMA Convening Leaders ‘Disrupt + Deliver’ programme, which was held in Pittsburgh, Pennsylvania, from January 6-9.

The five trends identified by research firm, Fahrenheit 212, include: Emotional Intelligence: How to design events with the end user in mind; Orchestrated Serendipity: Engineering unexpected, but meaningful moments; Multi-modal design: Creating adaptive spaces such as one that is a biodegradable, and 3D-printed; Bigger than Oneself: Think social impact, sustainability and meaningful; and Clear Sense of Place: Leveraging the surroundings where business events are held.

IBTM China 2019

President and CEO, PCMA, Sherrif Karamat declared: “PCMA’s vision is to drive global economic and social progress through business events. Supporting valuable research like this project is paramount to our organisation’s ability to help professionals within and outside our industry better harness and understand the power business events have around the world.

“We want to help our audience stay ahead of the curve and embrace the disruptors that will shape the business events industry,” Karamat added.

Meanwhile, senior vice president for global sales, Marriott International, Tammy Routh opined: “The meetings and events industry’s future is being shaped by so many factors — from people’s desire to be part of a broader community to their expectations when they travel. This study brings a real-world and provocative lens to where planners, attendees and suppliers will be heading in the years to come.”

The full report can be downloaded here: