Dubai recently saw the launch of ‘Welcome To The World’, a new online global travel and tourism initiative which promotes direct bookings by bypassing commission-driven aggregators.
The video content platform, which aims to showcase the most popular and recommended hotels, restaurants, attractions and experiences of 175 global tourism hotspots, is set to disrupt travel and leisure booking norms by giving buyers the opportunity to book directly and support local businesses.
Speaking on the platform was founder and managing partner, Globally (pioneer of Welcome To The World), Stefanie Schachtschabel: “This is an initiative borne out of the need to spur global travel and tourism resilience in the wake of the near critical industry slow-down caused by the COVID-19 pandemic.
“Welcometotheworld.com provides travel and tourism buyers with a purchasing alternative that enables and empowers them to support local businesses via the platform’s book direct functionality. The platform will create more value for tourism sector stakeholders by eliminating over-reliance on commission-heavy online travel agencies and accommodation aggregators,” she added.
Via the platform, travel and tourism operators can create online merchant profiles via a free-of-charge option or a fixed yearly fee which leverages the content revitalisation features of Welcometotheworld.com. Individual users create complimentary personal accounts to unlock welcoming benefits.
“Merchants can opt to pay a fee as part of an integrated Marketing as a Service package, which we believe will be a huge net saving on commission charges incurred on other booking aggregator sites. We are ready to work with operators of all sizes to curate and create video content that populates their profiles and drives revenue,” Schachtschabel concluded.
The platform’s compelling video content proposition – a mix of repurposed brand-owned material and dedicated new video created by Welcometotheworld.com – gives users a comprehensive overview of each destination’s best options in six segmented categories, Sleep, Eat, Do, Discover, Socialise and Shop, and allows them to click-through and book direct at merchant-owned booking portals.
Dubai was chosen for the Welcometotheworld.com launch as the platform’s disruptive nature clearly aligned with the emirate’s acknowledged reputation of being ahead of the curve on tourism promotion and resurgence.