Nikki Beach embarks on strategic expansion mission

Nikki Beach Hotels & Resorts

Nikki Beach Hotels & Resorts is on track to achieve its strategic vision to double its hospitality portfolio by 2022.

The brand currently boasts four resorts and 13 beach clubs worldwide and has embarked on a mission that will see the distinctively curated Nikki Beach brand rise in a variety of different markets.

Newly appointed president, Nikki Beach Hotels & Resorts, Alexander Schneider elaborated: “2019 is a great year so far and very important for us as a company. We have a healthy pipeline of new projects that will be announced very soon.

Travel Forward 20

“We are very careful with our expansion strategy as we have a clearly defined brand that is extremely niche, and this enables us to stay ahead of mainstream hospitality concepts. Due to this specificity, we are very particular with our expansion plans and know exactly in which destinations we want to grow in,” he added.

Schneider further stressed that Nikki Beach Hotels & Resorts’ success lies in the fact that its team is able to turn ideas into reality and maintain momentum. Between its four existing hotels in Greece, Turkey, Dubai and Thailand, the brand was not only able to establish its lifestyle concept, but also managed to revolutionise its relationship with partners, investors and guests.

“It is very rare for a hospitality chain to operate for 20 years and still be family-owned, so it makes me very happy that we beat the odds and emerged at the end of 2018 with fantastic performances across all our properties, as well as an exciting lineup of new projects,” he noted.

Schneider also appreciated the UAE leadership for welcoming Nikki Beach Hotels & Resorts into Dubai and for enabling its growth and success in the city. He credited the UAE’s exceptional standards of safety, security, food hygiene, touristic opportunities, its strategic location and rapid pace of development for being instrumental in creating the ideal environment for new businesses.

For over two decades, Nikki Beach Hotels & Resorts has brought its zen-inspired experiences to guests across the world. With a reputation for blending the trendy island lifestyle with world-class accommodation and amenities, the company has developed strong relationships with trade partners, developers and owners in a wide variety of different markets. Now, with an expanded collection of innovative concepts, the division aims to build on this impressive legacy while bringing exceptional new hotels and resorts to exciting new destinations around the world.