In a bid to drive Abu Dhabi’s position as a leading medical tourism destination, Nirvana Travel & Tourism has signed a Memorandum of Understanding (MoU) with Mubadala Investment Company.
The areas of collaboration will focus on potential visitors from the GCC, MENA, Russia, China and India, and will include aspects such as creating attractive and all-inclusive medical tourism packages, as well as exploring joint marketing and business opportunities.
Speaking on the new alliance was head, Mubadala Healthcare, Abdulla Abdul Aziz Al Shamsi: “By working together, Mubadala and Nirvana can ensure that patients will experience only the highest standards across the full spectrum of treatment and travel, thus helping cement Abu Dhabi’s reputation as the destination of choice for healthcare.”
Meanwhile, Nirvana Travel & Tourism’s CEO, Alaa Al Ali revealed that Abu Dhabi’s huge investments into medical tourism have significantly boosted the sector and created numerous opportunities for entities to enhance it. Cooperation between government agencies and partnership with the private sector contribute to making the capital a viable international medical hub.
“Nirvana and Mubadala will work together to meet the needs of patients drawn from abroad, thus complementing Mubadala’s efforts to enhance the local healthcare sector utilising existing healthcare expertise and the advanced infrastructure found here,” he commented.
Several factors qualify Abu Dhabi to become one of the most sophisticated and sustainable therapeutic tourism destinations in the world, such as the emirate’s strategic location, the existing world-class healthcare providers and expertise, a strong legislation and regulation framework, as well as the flourishing local economic and tourism sectors. The emirate attracts patients from more than 80 countries, which demonstrates the noteworthy growth in the capital.
Al Ali concluded: “We are optimistic and eager to make Abu Dhabi a key strategic market player worldwide by keeping track of medical trends and factors that fuel the development of the medical tourism sector.”
Mubadala’s integrated healthcare network includes Cleveland Clinic Abu Dhabi, Healthpoint, Imperial College London Diabetes Centre, National Reference Laboratory and Abu Dhabi Telemedicine Centre, among others.