Nobu Hospitality announces expansion into Africa

Nobu Hospitality

Nobu Hospitality, founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, has unveiled plans for its first Nobu-branded property in Africa – Nobu Hotel and Restaurant Marrakech in Morocco.

Nobu Hotel and Restaurant Marrakech is a collaboration between Hivernage Collection, MC Hotels – the owners of the Nobu Hotel Marbella, Marbella Club Hotel and joint owners of the Nobu Hotel Ibiza Bay – and Nobu Hospitality, and the project will see the transformation of The Pearl Marrakech into a Nobu Hotel and Restaurant in the third quarter of 2021.

Nobu Hotel Marrakech will be situated in the Hivernage district, steps from the historic heart of the city, souks and vibrant Djemaa el-Fna. Transformed into a luxury lifestyle destination, the hotel will house 71 spacious guest rooms and suites, a selection of dynamic dining venues and rooftop spaces, 2,000m2 of luxurious spa and fitness centre, indoor and outdoor swimming pools and meeting and event space.

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CEO, Nobu Hospitality, Trevor Horwell spoke on the major project: “We are excited to be working with Ahmed Bennani and his Hermitage Collection, and again with Daniel Shamoon and MC Hotels on this exciting project. An increasing number of hotel owners today want to maintain the integrity of their properties, whilst having an appetite to work with us to enable complete differentiation, revenue advantage, and leveraging our food and beverage prowess.  The global health and economic crisis have underscored this, and with Nobu’s strong appeal to the local market as well as the international traveller, we are pleased to provide such advantage.”

Meanwhile, director, MC Hotels, Daniel Shamoon noted: “We are very pleased that Marrakech will become a part of our growing collection of Nobu Hotels joining Marbella and Ibiza Bay. In a time when our global society and economies are fragile, we maintain our continued belief and commitment to hospitality.”