Barceló Hotel Group has completed its rebranding of the iconic Sharjah Grand Hotel, which has transformed into Occidental Sharjah Grand.
The opening further cements Barceló Hotel Group’s aim of expanding its presence in the GCC, as affirmed by the group’s chief development officer, Jaime Buxó: “We are excited to continue building our Occidental brand in the region, as this property joins the recently launched Occidental IMPZ Dubai, Conference & Events Centre.
“We wanted to elevate the offering of the property, especially given that it is a popular spot for residents as well as travellers. The beachfront resort makes the most of its prime location, with the close proximity to renowned landmarks, which when coupled with the elegant rebrand, promises for a unique stay in the cultural capital of the UAE,” he added.
The rebrand saw the traditional allure of the dry hotel make way for a more open contemporary style of hospitality. The upgrade extends from the sleek new lobby and retail space, to the in-house restaurant with upgraded show kitchens and dining space. A dedicated bar will serve to keep sport enthusiasts up-to-date with all the live action from the screens, whilst enjoying delicious nibbles and freshly concocted mocktails and juices.
Other areas of the property also saw a major facelift, including the beachfront, where new lounge spaces equipped with luxurious upgraded deck furnishing awaits guests. Providing visitors with all day access to the beaches, water sports and a plethora of child friendly activity makes the hotel a prime option for those looking for a family friendly getaway.
Vice president sales and marketing, Barceló Gulf (partner of Barceló Hotel Group), Ahmad Shaban commented: “At this stage, two floors of the property have been modified to comply with the Occidental brand standard, as we aim to continue refurbishments without disruption to the current guest intake and experience. We anticipate the upgrade of the whole hotel to be completed by Q3 of this year.”