Orange County Visitors Association (OCVA) has introduced its new The Orange County & Middle East travel package, dedicated to GCC nationals wishing to explore Southern California.
The package features the OC & ME card, which provides travellers with savings across shops, hotels and attractions, as well as VIP passport privileges at leading retail centres, ensuring inbound Middle Eastern guests receive premier personalised shopping services. In all, the card provides up to $2,000 worth of savings.
Venues covered by the card include South Coast Plaza, an all-encompassing entertainment destination with Segerstrom Center for the Arts providing a focal point for arts and culture; Terrace by Mix Mix from Ross Pangilinan, who combines European and Filipino flavours; Irvine Spectrum Center; Fashion Island, which attracts 15 million visitors annually and is ranked first on TripAdvisor for shopping in Orange County; and Disneyland Park in Anaheim.
“Orange County is a vibrant and exciting destination for travellers from around the globe and particularly the Middle East, which is one of our fastest growing markets,” said president and CEO, OCVA, Ed Fuller.
Orange County’s retail industry is among the best-performing in the US, underpinned by large mixed-use projects and high levels of employment. Demand is driven not only by inbound tourists but also wealthy residents, where house prices are nearing all-time highs.
Tourism-related spending in Orange County rose to $21.3 billion in 2017 – with total visitors just shy of 50 million – and tourism jobs have been growing at a rate of around 3 per cent annually.
According to data, Middle East visitor numbers to the US are projected to top 1.68 million in 2019.