Oman Aviation Group: A new brand identity and strategy

Oman Aviation Group

Oman Aviation Group has drawn the curtain on its new brand identity and strategy to propel the Sultanate’s aviation sector into the future.

The development is in line with the company’s efforts to highlight Oman’s significance on the global stage and broaden its appeal as a first-class destination for tourism and investment, and an international hub for business and logistics.

Operating three main subsidi­aries, Oman Air, Oman Airports and Oman Aviation Services, the group is the lead facilitator for the Sultanate’s 25-year National Tourism Strategy. Oman Aviation Group’s long-term goal is to be a catalyst for progressive change in the local market, as the Sultanate continues to develop a fully integrated aviation ecosystem.

Travel Forward 20

“Oman boasts a world-class infrastructure that is increasingly attractive to international investors, which also enables us to position the Sultanate as an aviation hub with worldwide appeal,” Minister of Transport and Communications, HE Ahmed Al-Futaisi illustrated. “This will also positively impact the next stage of economic diversifica­tion and development, which ultimately feeds into all sectors. Aviation is a key sector for economic growth and having a clear vision to further develop it will positively im­pact other related sectors like tourism, logistics, as well as agriculture and fisheries.”

Oman Aviation Group will begin a new chapter in its promotional activities by adopting a distinctive new orange-blue livery and propeller brandmark. This dynamic rebrand was carefully selected to epitomise the Sultanate’s unmistakable energy and drive, in line with the group’s national mandate to bring sustainable value to Oman’s economy by shining the spotlight on the country’s aviation sector. As a strategic sector developer, Oman Aviation Group plays a pivotal role in developing Oma­ni talent and supporting local SMEs with the aim to grow local aviation-related skill sets and guarantee sustainability of the sector in the Sultanate.