During the recently concluded 2019 edition of the Arabian Travel Market (ATM), the Oman Ministry of Tourism formalised a series of strategic partnerships with leading industry entities.
During the exhibition, the Oman pavilion witnessed a strong turnout. Led by the Ministry’s Director General of Tourism Promotion, Salem Adi Al Mamari, 24 government entities, hotels and tourism service providers attended the event to promote the country and its tourism portfolio. These included: The Sama Resort and Spa, Khimji’s House of Travel, Anantara Al Jabal Al Akhdar Resort, Grand Hyatt Muscat, Aitken Spence Resorts ME, Millennium Resort Mussanah, Outdoor Adventure Tourism, The Chedi Muscat, Kempinski Hotel, Crowne Plaza and Six senses Zighy- Bay resorts, as well as Al Bustan Palace, IHG, Bahawan Tourism, Shanfari Hotels & Resorts, Al Fawaz Tours, Shangri-La Barr Al Jissah Resort & Spa, Hormuz Grand, Muscat Hills Resort, Oman Air, SalamAir, Dhofar Municipality, Seerabeece for Exhibitions & International Festivals and the Alila Al Jabal Akhdar Resort.
The main objective during the show was to shed light on the industry and boost the number of regional and international visitors in line with Oman Tourism Strategy 2040, which targets 11 million domestic and global tourists.
Al Mamari reflected on the exhibition: “Our efforts at this year’s ATM effectively highlighted the touristic attractions within the Sultanate, especially the areas with moderate temperatures during the summer that are a hub for tourists coming from the GCC countries. We were delighted with the high interest in visitors who were eager to explore what we had to offer. We attracted thousands of visitors to the Oman pavilion to detail the activities, programs and events designed for future tourists. The last few years have seen transformative progress in the Sultanate, and we look forward to the future with great anticipation.”
During the exhibition, the Ministry targeted various markets to promote Oman’s Khareef season in the Dhofar Governorate, adventure tourism, cultural tourism, family tourism and business tourism.
In addition to the long-term objectives of Oman Tourism Strategy 2040, the Ministry is also working hard to boost the frequency of direct flights to and from Oman in the near future. During meetings at ATM 2019, the Ministry discussed key opportunities for cooperation and explored the prospects of developing major tourism and hotel projects.
The participation at ATM 2019 was marked by a strategic partnership with Wego to promote the Sultanate as the ideal choice for travellers from the GCC. The partnership will focus on promoting some of Oman’s most exceptional tourist sites including Muscat, Salalah, Sohar, Khasab and Daqum, while also raising awareness of Oman’s natural, tourism, heritage, cultural and historical diversity.
Also during ATM, the Ministry inked a Memorandum of Understanding with flydubai, partnered with Holiday Factory and Musafir.com, and signed a cooperation agreement with Air Arabia.